The Six Step Process to Branding for Business
for healthcare and healthtech companies
Most health buyers choose a supplier before they ever speak to you. This free 9-page toolkit shows you how to build a brand that clinicians, commissioners, patients and investors trust, with a fill-in exercise for every step.
Written by Amir Amraie MPharm (Hons), GPhC-registered pharmacist and health strategy business consultant.
The Six Step Process to Branding for Business
for healthcare and healthtech companies
Amir Amraie MPharm (Hons)
What you'll get inside
- 01
Know why you exist
Purpose, mission and values that hold up under scrutiny
- 02
Map everyone who has to say yes
Users, buyers, clinical influencers and funders
- 03
Own one clear space
A positioning statement backed by proof
- 04
Say it so they believe it
Story, messaging pillars and compliant health claims
- 05
Look like who you are
An accessible visual identity that doesn't borrow from the NHS
- 06
Live it everywhere, then measure
Touchpoint audit and the metrics that matter
Plus fill-in exercises, checklists and a final branding scorecard.
Why branding matters more in healthcare
81%
of B2B buyers already have a preferred supplier when they first make contact.
Source: 6sense 2024 B2B Buyer Experience Report
95%
of potential B2B buyers are not in-market at any given time.
Source: LinkedIn B2B Institute / Ehrenberg-Bass Institute
2x
the impact of personal value over business value on B2B buying decisions.
Source: CEB & Google, From Promotion to Emotion
From the pharmacy bench to the boardroom
I'm a UCL-trained, GPhC-registered pharmacist and health strategy business consultant. I've worked as a GP pharmacist, pharmacy manager and Superintendent Pharmacist, spent two years as Chief Operating Officer of Crowd Funded Cures, and was manager and judge of the Beanstalks startup programme at GIANT Health. Now I help healthcare and healthtech companies clear the roadblocks to growth: brand, strategy, funding readiness, contracts and regulation.
- MPharm (Hons)
- GPhC-registered
- Former GP pharmacist
- Pharmaceutical Advisor, Crowd Funded Cures
- Former manager and judge, Beanstalks at GIANT Health