Healthcare Branding · 13 November 2026 · 8 min read

Clearing the roadblocks between health companies and growth.
Pharmacist.Strategist.Health‑trepreneur.
I help healthcare and healthtech companies grow from where they are to where they want to be.
Amir Amraie MPharm (Hons) · GPhC-registered · Former GP pharmacist
As featured in
- GIANT Health
- Digital Health Age
- ATToday
- Medical Plastics News
- Longevity International UK
“I’ve worked inside GP practices, pharmacy chains and health startups… Now I help health founders build —
without the guesswork.”
236
health startups helped
133
startups from 20 countries through GIANT Health Beanstalks
2 yrs
Pharmaceutical Advisor at Crowd Funded Cures (previously Chief Operating Officer for two years)
How I can help
One partner for the obstacles that slow health companies down.
Clinical insight from a practising pharmacist, combined with hands-on business experience from founding, operating and judging health startups.
Growth strategy & market access
Where to focus, who buys, and how to reach them, including NHS and private buyers.
Growth strategy (opens in a new tab)Funding & investment readiness
Choose the right funding route, sharpen your pitch and financial model, and get due-diligence ready.
Funding readiness (opens in a new tab)Contracts, legal & regulatory
Spot the risks early, review agreements alongside your solicitor, and get the right specialist on them.
Contracts & regulation (opens in a new tab)Brand, content & credibility
A story clinicians, buyers and investors believe, with medical content and thought leadership.
Brand & content (opens in a new tab)- See packages and prices
New
Career & LinkedIn branding
CVs and LinkedIn profiles for healthcare professionals and healthtech leaders, written by a GPhC-registered pharmacist who knows the roles from the inside. One-off packages or monthly support.

Amir Amraie MPharm (Hons)
GPhC-registered pharmacist · Health strategy business consultant · PDA member
About Amir
I’ve worked inside the parts of healthcare you need to win over.
I’m a UCL-trained pharmacist and health strategy business consultant. My career has taken me through general practice, community pharmacy, pharmacy leadership and the startup world, so I can see your company the way clinicians, buyers, regulators and investors will.
NHS general practice
2 years as a GP pharmacist. I know how primary care teams decide what to adopt, and what makes them say no.
Community pharmacy
Pharmacy manager at LloydsPharmacy and Superdrug Pharmacy across several stores. I know what gets a product stocked and recommended at the counter.
Governance and compliance
Former Superintendent Pharmacist of a hybrid dispensing doctor and pharmacy operation. I know what regulators, inspectors and NHS buyers expect to see.
Startups and investment
Former manager and judge of the Beanstalks startup programme at GIANT Health, 2017–18, and Pharmaceutical Advisor at Crowd Funded Cures (previously Chief Operating Officer for two years). I know how investors assess a health startup, and how to run one.
What founders and leaders say
“Amir is a reliable, talented and pragmatic individual with a positive, solution-oriented and no-fuss working style. He swiftly made a measurable, valuable contribution.”
Free welcome gift for new subscribers
The HealthTech Growth Roadblock Diagnostic
Find the one thing holding your healthcare or healthtech company back. Score yourself across the eight areas where health companies most often get stuck, and finish with a ranked roadblock map showing what to fix first.
- 24 questions across strategy, funding, finance, legal, regulation, team and brand
- A roadblock map with your first move for each area
- Includes a free 30-minute call to review your results
Subscribe to HealthTech Stories and get the diagnostic free

The Six Step Process to Branding for Business
for healthcare and healthtech companies
Amir Amraie MPharm (Hons)
Featured article + free toolkit
Why Great Health Innovations Lose to Better Brands
81% of B2B buyers have already picked a favourite supplier before they ever get in touch. In healthcare, where every decision carries clinical and personal risk, that favourite is the brand they trust most, not always the best product. Discover the research behind healthcare branding, the compliance traps that catch health startups out, and the 6-step process to build a brand clinicians, commissioners and investors believe.
- The evidence: why health buyers decide before you're in the room
- The rules: ASA claims and NHS logo pitfalls to avoid
- The toolkit: 6 steps, with fill-in exercises for every one
By Amir Amraie MPharm (Hons) · 8-minute read
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